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Nola Pictures teamed up with noted features director <a href="/creative/pierre_morel">Pierre Morel</a> and Anton &amp; Partners to portray that famously iconic city in a romantic, devil-may-care tv :30 starring Justin Timberlake for Givenchy's Play fragrance. Anton &amp; Partners CEO/CD <a href="/creative/david_anton">David Anton</a>, <a href="/creative/ad_john_painter">AD </a><a href="/creative/john_painter">John Painter</a>, <a href="/creative/and_ep_marty_friedman_called_on_morel">and EP </a><a href="/creative/marty_friedman">Marty Friedman</a> called on Morel, <a href="/creative/whom_they_had_worked_with_on_past_projects">whom they had worked with on past projects</a>, <a href="/creative/and_nola_to_bring_their_original_creative_concept_to_life_morel_further_collaborated_with">and Nola to bring their original creative concept to life. Morel further collaborated with Nola's VFX Creative Director</a>, <a href="/creative/arman_matin">Arman Matin</a>, <a href="/creative/to_create_a_sparkling_nighttime_panorama_of_the_city_of_light_that_comes_alive_with">to create a sparkling nighttime panorama of the City of Light that comes alive with painterly visual effects and resolves with a charming twist.</a>