The web video “You are the 1," features dancer and actor Mirai Moriyama, known for having a singular presence on the stage, TV, and movies. The video begins with Mirai, embodying a car, standing nobly at the starting line. As two race cars start off beside him, he begins to dance, using a technique called “floor dance” that is rarely seen in Japan. Mirai fearlessly dances around the track as the two cars repeatedly zoom past him at dangerously close range. Remaining consistently unrattled, Mirai presses toward the finish line, resolutely maintaining his own pace, intrepidly using his entire body and being to express the brand’s message, “Reach No.1 in your own way, by taking your own path.”
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