The concept behind the acclaimed spec spot Sasha was a daring one: capture in less than two minutes the imaginative and mischievous life of one joyful little girl. LA-based <a href="/creative/jump">jumP</a> Editor <a href="/creative/nick_lofting">Nick Lofting</a> sifted through several hours of footage to gather a few key moments, expressions, bits of dialogue, and impishness, transforming what could have been a short sketch into a deep, gentle narrative that leaves viewers feeling both connected with Sasha and inspired to imagine the rest of her life.
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