Havas Lisbon created for NOS, a Portuguese Telecom, a touching Christmas story between a dad and his son. Dad tells a secret to his son, who ends up sharing it with all his little friends, who also share it with other people and so forward. The entire world ends up discovering the secret of Christmas: Santa’s number. ‘Believe’ is the brand’s message. And until Christmas each time someone actually calls this number (+351 93 500 70 70), a different Christmassy and magic message from Dad will be shared everyday. Directed by Marco Martins, the ad has been watched and shared by more than 2 million people in just a couple of days. And it will be continued. Because each time someone believes, the Christmas magic happens.
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