A different kind of car ad. Aimed at a specific audience.
In the UK car enthusiasts are called ‘Petrol Heads’. This car was introduced into the hot hatch market and has really got heads turning. The car is a great entry to this market and the Petrol Heads don’t quite know what to make of it, as it certainly wasn’t expected from Hyundai… at least not in the UK.
The Petrol Head debate has begun. Can Hyundai now convince the Ford or Golf enthusiast to consider another badge?
Film advertisement created by Wash Studio, United Kingdom for Hyundai, within the category: Automotive.
Credits
Creative Agency: Wash Studio, UK
Creative Director: Andy Walmsley
Production, Chief, Director: Nate Camponi
CGI: We Are Lut
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