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Smarter Marketing: Having Public Conversations

2012年07月17日 00:07 ·

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At the IBM CMO CIO Leadership Exchange in New York, Plantronics CMO Marilyn Mersereau and Senior Manager of Information Technology Kimberlee Day talked about how today, a brand's conversation with its customers happens in a public forum. To learn more about Smarter Marketing, visit http://www.ibm.com/smartermarketing

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