2018戛纳创意节影视制作类金奖作品苹果 - Apple iPhone 7 Plus - Barbers

Relevancy

The spot employs jump cuts set to the sounds of clipping barber shears and the shutter of the iPhone 7 Plus' Portrait mode to cut between before and after shots of people's haircuts and portraits.
Entry Summary

Portrait mode was introduced exclusively on the iPhone 7 Plus, and this is the third commercial in their ongoing "Practically Magic" campaign introducing the feature.
Brief Explanation

In this entry in iPhone's ongoing "Practically Magic" campaign, we witness firsthand how Portrait mode on the iPhone 7 Plus makes you look not just good. You look fantastic.

We open on a small family barbershop whose best days appear behind it. Business is scarce until after one great cut and one fantastic Portrait mode photo on iPhone 7 Plus is hung in the window. The photo attracts another client, and another, and before long, the line reaches around the block. As each new client gets a fresh new look, the shutter keeps clicking, and they are replaced by their matching iPhone 7 Plus portrait on the wall or in the window. The film is set perfectly to the tune of William Onyeabor's "Fantastic Man". The film effectively demonstrates the ease of use and fantastic effect of the iPhone 7 Plus' Portrait mode.
People
Person Company Role
Rick Russell Final Cut Editor
Suzy Ramirez Final Cut Executive Producer
Barbara Healy Final Cut Producer
Dougal Wilson Furlined Director
Diane McArter Furlined President
David Thorne Furlined Senior EP
Ben Davies Furlined EP
Ali Goldstone Furlined Head of Production
Donald Taylor Furlined Producer
Colleen Wellman Apple Senior Producer
Chris Avery Apple Producer
Sam Oliver Apple Creative Director
Ben Carter Apple Art Director
Alan Buchanan Apple Art Director
Brooks Jackson Apple Copywriter
Eileen Miraglia Final Cut Assistant Editor
Companies
Company Location Role
FINAL CUT Los Angeles, USA Entrant Company
APPLE INC. Cupertino, USA Idea Creation
FINAL CUT Los Angeles, USA Production
FURLINED Los Angeles, USA Production