What do online casino, PlayOJO, TBWA and a dancing alpaca all have in common? They love when things are fair, of course. Fresh off the back of our PlayOJO win, we created a campaign to inspire online casino fans to ditch unfair casinos and find their OJO.
The challenge, to demonstrate the fairness of PlayOJO by creating a campaign that cuts-through category conventions. Our disruptive solution, a lonely alpaca gives unfair casinos the hoof, discovers PlayOJO and finds his OJO, celebrated through the medium of song and dance. The campaign ran across TV, radio and digital display
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