Do you remember your first pair of UGG boots? Elsa Hosk does and so do so many other iconic figures. Now meet our founder, Brian Smith, who started it all in Southern California in 1978. Since then, we’ve gone from beach to mountain, to street, to runway, and beyond.
Step into the world of UGG as we meet iconic figures who have been pivotal parts of our journey and new members of the UGG creative community like Sarah Jessica Parker, Stefon Diggs, Central Cee, Alton Mason, Leah Dou, Jeremy Scott, Lil Cherry, Aweng Ade-Chuol, Rina Sawayama, and our founder Brian Smith. From our iconic design to iconic style, our bold heritage is a state of mind. Because at UGG, we exist to make self-expression comfortable for all. Feels Like UGG.
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