Bosch Super Bowl Commercial 2025 featuring Antonio Banderas EXTENDED CUT.
For its first-ever Super Bowl ad, German engineering giant Bosch is going big—pairing Antonio Banderas with another icon of masculinity: a tribute to Randy “Macho Man” Savage.
At the heart of the spot? A Bosch refrigerator that doesn’t just keep food fresh—it transforms those who use it.
When Antonio Banderas opens his Bosch refrigerator, something changes. He stands a little taller, exudes a little more confidence. He’s no longer just Antonio Banderas—he’s Antonio BOSCHderas.
And when his handyman picks up a Bosch power tool, he too experiences a transformation. But his is more… savage. With a deep, gravelly “Ohhh yeah!”, he channels the energy of wrestling legend Macho Man Randy Savage himself.
The message? The more you Bosch, the more you feel like a Bosch.
Bosch’s Super Bowl debut isn’t just about a fun play on words. It’s part of a larger push to expand its presence in the U.S. market, bringing attention to both Bosch home appliances and power tools. By blending Hollywood charm, wrestling nostalgia, and German engineering, Bosch is making sure its name sticks—with a little extra swagger.
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