TUI presents Safety: A Global Film Directors Cut

The brand’s cinematic new take on the traditional safety briefing takes passengers on a journey around the world

TUI have landed a new take on the classic in-flight safety film, Safety: A Global Film. The work celebrates TUI destinations, offering a highly-engaging safety briefing by reimagining it through the lens of world cinema.

Safety: A Global Film journeys with the viewer through multiple scenes, each taking inspiration from a different genre popular in, or, made famous by, a country that TUI operates to. From ancient Egyptian tombs à la Indiana Jones to Kill Bill-esque Chinese temples, the film is a bright, vivid, and colourful extravaganza of sights and sounds from around the globe.

The ambitious creative, produced by Missing Link Films and directed by the award-winning Alicia MacDonald, involved working with Bollywood choreographers, dance troupes and historical clothing experts, to create a truly authentic film that captures viewers’ attention from the beginning right through until the end.