This campaign for Team Dodge RAM Fiat in Myrtle Beach, SC was created by partnering with the dealership’s agency and Data Drive Marketing, to produce custom 30s spots for each brand (Dodge and RAM) that would be co-op compliant and updated each month with timely incentives. The captured strategic dealership footage, by land and air — and thankfully, the temperamental Carolinas weather cooperated to produce a beautiful day for the shoot. The project’s slick use of graphics and running footage is great for both brands.
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