Vita Pictura, USA, in partnership with agency Group Black, successfully executed a holiday Digital AD project for Glade's twinkling pine and cedar candle, showcasing Caitlyn Davis. Under the creative leadership of Vita Pictura Director Christina Richardson, the team managed post-production tasks, including sound design, editing, and color grading. Richardson also spearheaded creative responsibilities, from crafting compelling copy to pitching and directing the spot. Released in December 2023, the advertisement achieved significant traction, amassing over 2 million organic views.
Production Company | Group Black
Director & Creative Producer | Christina G. Richardson
Post-Production Company | Vita Pictura
Video Editors l Georgius Misjura, Aleksei Šarapanjuk
Color Grading and Sound Mixing l Dmitri Morjakin
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