Here's the second Episode we directed for Coach's latest campaign featuring Wu Jinyan and Imma.
Set within the increasingly fluid intersection of physical and digital worlds, the campaign—through our protagonist's virtual human imma—explores the courage it takes to discover and express your many selves. In this episode, she meets with Wu Jinyan and learns the Courage to take risks.
Client: Coach
Creative agency: Marcel
Agency partner: Mandai Loop
Production company: Psyop
Post-production: Mathematic Studio
Music: Apparat
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