Here's the first Episode we directed for Coach latest campaign featuring Lil Nas X and Imma.
Set within the increasingly fluid intersection of physical and digital worlds, the campaign—through our protagonist's virtual human imma—explores the courage it takes to discover and express your many selves. In this episode, she meets with Lil Nas X and learns the Courage to change the game.
Client: Coach
Creative agency: Marcel
Agency partner: Mandai Loop
Production company: Psyop
Post-production: Mathematic Studio
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