Juice | Meituan x Transformer

2023年07月14日 15:07 ·
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This challenging project came to us in April from our friends at Daft n Real and agency LPI. There was no-one better to direct it than our own Michał Misiński. We immediately started work on a greyscale previs to bring Michał’s storyboard to life, whilst at the same time preparing the very large number of complex assets needed.
今年四月份, 我们有幸从Daft n Real的朋友和代理公司LPI那里获得这个具有挑战性的项目。在创意故事的叙事上,没有人比Juice工作室导演Michał Misiński更加适合这个项目了,根据Michał的故事板,我们开始了灰度预览工作,以试图最大程度的将其想法变为现实,同时亦准备了所需的大量复杂资产。
Due to IP restrictions we had to create the Transformer models from photo-scanned toys, the Optimus Prime model alone had over 1000 textures. Other IP rules meant that Tuantuan and the Transformers had to remain separated on screen, Michał managed to weave a dual timezone story, with split screen and other techniques to tell the story.
由于知识产权的限制,我们通过使用照片扫描的方式来创建变形金刚的CG模型,其中仅擎天柱模型就有1000多种纹理。其他知识产权规定使得“团团”和变形金刚必须在屏幕上保持分离,Michał设法编织了一个双时区的故事,使用分屏和其他技术来讲述故事。



On top of this the Meituan brand hero Tuantuan needed a fresh design update, some great looking armour, breathing new life into the character and enhancing brand awareness.
除此之外,美团品牌的形象“团团”也需要全新的设计更新,升级其外在视效观感,为角色注入新的活力,提高品牌知名度与辨识度。
Our fantastic teams in China and Poland worked incredibly hard to deliver this 60 second, high quality, full CG film in just 5 weeks, so the release could coincide with the release of Transformers: Rise of the Beasts.
我们在中国和波兰的优秀团队共同付出了的巨大努力,难以置信的在短短5周内,制作了这部60秒、高质量的全CG电影,使得这部CG 动画可以与《变形金刚:野兽的崛起》同步上映。
Not only did we produce all the visual elements, our award winning audio team composed original music and an epic sound mix. We hope you enjoy watching, as much as we enjoyed making it.
在优秀的视觉元素的基础上,Juice屡获殊荣的音频团队还创作了原创音乐和史诗般的声音混合。
我们希望大家喜欢这部动画,也与大家分享这份我们创作过程中的快乐!

Client客户: Meituan
Agency 代理商: LPi
Production 制片: Daft & Real Productions
Director 导演: Michał Misiński
Colourist 调色: Simon Astbury
VFX & Post-production 视效&后期: Juice
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