Generation Fearless is capable of anything. Being fearless is all about being yourself, backing yourself, and staying loyal to your own style, philosophy, and freedom. When you’re fearless, you see nothing but potential in every moment, every action, be it the play you make, the clothes you wear, or the track you write. Whatever you do, do you. Welcome to Generation Fearless.
Each player has their own story to tell. In the new Generation Fearless film, each player tells their Fearless story. Whether it is a fearless mindset or fearless performance, the PUMA Fam gives insight into their mentality and what makes them fearless.
How you play is what you are: FEARLESS. With their sleek silhouettes, latest technology, innovation, and audacious color updates, the new ULTRA and FUTURE football boots are here to remind you that no play is too outrageous. The Fearless Pack will be worn by some of the most fearless players in the world: Neymar Jr., Kingsley Coman, Fridolina Rolfö, Sara Björk, Christian Pulisic, Antony, Nikita Parris and Memphis Depay.
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