Yellow Bus Lens

Joined by multiple prominent gun control advocates and influencers, Change The Ref created the Yellow Bus Lens on Snapchat, a filter that turns school busses into a vehicle for change. The custom-built AI enables users to scan any yellow school bus on the road to activate a message urging users to take action against gun violence. The Yellow Bus Lens is the next phase of Change the Ref’s NRA Children’s Museum, a mile-long convoy of 52 school buses, whose empty seats represent the over 4,000 children who lost their lives from gun violence in a single year.

Client: Change The Ref
Team: Ogilvy Chicago