It's happened people, it's finally well and truly happened. SUMMER HAS ARRIVED. The smell of sun cream, the cracking open of cans and popping of corks and of course the swarming swimmers to the nearest lido. And no one paints a picture this mesmerising as Scott Lyon whose latest work for Boots Summer campaign -courtesy of VMLY&R and The Pharm - has got the party started. Come rain or shine (please oh please let it be shine!!!), the vibes are good! Reeeeeeeeeeal good.
Client: Boots
Title: Perfectly Imperfect
Agency: VMLY&R x The Pharm
Creative Director: Sarah Bamford
Creatives: Alexia Vasilarou, Jo Ridley
TV Producer: Katharine Cowell
Production Company: Outsider
Director: Scott Lyon
Producer: Zeno Campbell-Salmon
DOP: Will Bex
Edit: Hasani Franke @ Work Editorial
Grade: Luke Morrison @ ETC
Post Production: Jamie Russell @ GPS
Sound: GPS