EWG Virtual | Jasmine Sanders

We created a CGI film using Jasmine Sanders' virtual avatar, walking a surreal runway for Elite Models' press launch. The aim behind the film was to transport viewers into a fantasy version of Jasmine's world. The audience follows her photorealistic avatar dressed in Tommy Hilfiger sportswear through various scenes based around the ideas of urban, architecture, and fantasy. We worked to help launch a new division of Elite World Group (EWG) called EWG Virtual, which looks at the future of fashion experiences, transporting audiences into inspiring new worlds through CGI films and campaigns, video games, virtual stores, live streaming, and virtual events. Brands of the EWG group include Elite Model Management, The Society, Women Management, Supreme Management, and Elite Model Look with EWG being one of the largest and most influential management networks in the world. Jasmine Sanders, also known as Golden Barbie, is a model and fashion influencer with over 4.6 million Instagram followers. She has worked with brands and publications such as Bvlgari, Sports Illustrated, Vogue, Tommy Hilfiger, and Victoria's Secret.