Let's take a walk down memory lane with the ADFEST aftermovie! We created the opening titles animation as official partners of the event. You won't be able to miss it – it's right at the beginning!
The creation process included extended usage of Unreal Engine and Houdini, as well as elements inspired by various media such as games and film. Juice's in-house audio team created a soundscape that complements the visuals, adding a powerful punch at the end.
Our managing director, Simon Astbury, shared our vision for the animation: „The idea was pretty simple. A robot has been dormant for the past two years and is finally awoken to re-enter the creative world of advertising. We wanted to emphasize the progression of time in a more visually interesting way, so we decided to. This allowed us to highlight the significant amount of time that had passed since the last edition of t incorporate a time-lapse sequence into the video he festival and create a more dynamic and engaging viewing experience for the audience."
Enjoy!
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