Modern drinker do not perceive Beerlao as the cool choice when compare with other imported brands. However, Beerlao always be with Laos and understand its people.
This online video campaign illustrated the truth of Lao through the day-to-day situations such as restaurant, club and party. We want to show that by behaving out of Lao character is tedious, absurd and shouldn't be followed.
This campaign was shared and became social topic among Lao's people. During campaign, Beerlao regain 1.5% share from it's competitor.
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