灵感

Juice | MARJAN

2023年04月26日 10:04 ·
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The Marjan brand, a manufacturer of high-quality syrups, is known for its cinematic-style TV commercials aired annually before Ramadan. Working on this years episode for several months was truly an exciting adventure. Our challenge was to bring a monstrous sea creature and its whole environment to life through our craft. Guided by our in-house director, Eric Will, and CG supervisor, Jakub Wrzalik, we successfully produced a cinematic battle sequence that left us all on the edge of our seats.
Marjan commercial is a great example of how extended VFX techniques can come together with storytelling to create a memorable and impactful ad campaign. The commercial quickly went viral in Indonesia, garnering millions of views across all social media channels. Dont miss the directors cut of Eric Will!

Juice与品牌Marjan的作品无疑是一次令人惊喜的探索,Marjan是一家高品质糖浆制造品牌,其每年度发布的电影式电视广告在社交媒体上获得广泛关注。这次合作中,最大的挑战是使用特效生动还原出脚本中的远古海洋生物以及整个环境。在Juice内部导演Eric Will和CG主管Jakub Wrzalik的共同创意指导下,成功地呈现出电影级的分镜效果与叙事过程。
Marjan的广告对我们来说是一个很好的例子,说明了扩展的视觉特效技术如何与影视叙事相结合,从而创造出令人震撼的视觉效果与引人注意的故事线。这则广告迅速在印度尼西亚当地传播,在所有社交媒体渠道上获得了数百万的观看量。 那~看看Eric Will的导演剪辑版!

Client: Lasallefood
Agency: BBDO Indonesia
Production: Nayfosindo Production
Director: Eric Will
DOP: Joel Cartier
VFX & Post-production: Juice
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