Keanu Reeves has a storied reputation for being a nice guy. But for some people, that reputation has been upset by scammers using his likeness to con them out of money.
The series, called “Unmask the Scam,” aim at a particularly vulnerable group in retirees – HomeEquity’s client base heavily skews toward that demographic – the goal is, once again, to educate. In a series of three, roughly minute-long videos, three common forms of scam are revealed by a deepfaked Keanu Reeves, who outlines the way the scams are executed and what people can do to protect themselves.
Client : Home Equity Bank
Agency : Zulu Alpha Kilo
Chairman : Zak Mroueh
Executive Creative Director : Brian Murray
Creative Director : Vinay Parmar
Associate Creative Director : Dane Boaz, Ivan Mallqui
Art Direct : Lucyed Hernandez
Agency Producer : Colleen Allen
Executive Producer : Adam Palmer
Editor & Colour : Can Yuksel
Motion Graphics : Miguel Natividad
Online Editor : Mike Sevigny
Sound Designer : Dino Cuzzolino