For the transgender community, getting a simple haircut can lead to discrimination and hate. As news stories about this topic spread across the nation, one small NYC barbershop, Barba, took a stand. Barba launched Strands For Trans, the world’s first digital registry of trans-friendly barber shops and salons. The movement went viral and now boasts over 7,500 salons on six continents. Strands For Trans has earned over 2 BILLION media impressions—on a budget of just $10,500. For a salon with only 12 chairs, Barba has made a world of difference for tens of thousands of transgender individuals.
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