Good is OK, meh, just alright. So, why settle for good when you can get Finger Lickin’ Good? This marks the beginning of a larger platform for Kentucky Fried Chicken. We needed something that worked across all audiences and could move at the speed of culture. We also needed an organizing idea that transcended the marketing and set the bar for every customer interaction. Finger Lickin’ Good is not just an attribute, it’s an attitude. One we hope to share in more ways than ever before.
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