E*TRADE used Super Bowl 56 to bring back the youthful spokesperson that starred in its commercials more than a decade ago, to make sense of personal finance after a year of chaos and turmoil. The campaign, created by MullenLowe NY, brings back director Randy Krallman and comedian Pete Holmes as the voice of the iconic infant. Premiering during the first half of the Super Bowl matchup, the E*Trade baby made quite the comeback scoring the Top #10 spot in the renowned USA Today AdMeter.
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