Acura wasn’t made to fit in, it was made for drivers to stand out. The multiverse was the perfect metaphor to show that no matter where innovation takes the world or what model is being driven, the driving experience will never change. Acura will always bring the same energy.
The EV is not only the future, but also a reflection of where Acura has always been. With “New World, Same Energy,” we take viewers through universes both familiar and new. This campaign visually encapsulates the iconic feeling of driving an Acura while also showing off new and unique features, as well as the new EV model.
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