While Nike celebrated a half century, we threw our own 20-year party. Let’s rewind to 2002 to where it all began, for a second time.
After many unsuccessful forays into skateboarding, Nike tapped a visionary by the name of Sandy Bodecker to lead a new charge. Fresh off his success integrating Nike into an equally challenging world of global football, Sandy quickly had Nike heading in the right direction with skateboarding, too.
It started with four of the most stylish dudes to ever ride a skateboard and, as they say, the rest is history. Head to NikeSB.com see how we navigated the last two decades and get a glimpse of where we're going.
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