PUSHING THE LIMITS features three riders, Charles, Mattews and Sven shown riding the streets of Paris, in contrast to racing the painful roads of the Paris-Roubaix in adverse weather conditions.
PUSHING THE LIMITS through it's three in one scenario, image contrast and voice-over reveals fondamental feelings of cycling such as our own obsessions and sufferings in order to achieve a goal or to pass a finish line what ever we, cyclists, could be facing.
PUSHING THE LIMITS is a cycle creative bound between Steel and Oakley starring three Paris riders facing different weather conditions and roads. All three experienced the roads of the Paris-Roubaix with the latest Oakley Prizm technology wearing Jawbreaker sunglasses.
Production : EYESEE
DOP : Emmanuel Bernard
EDITOR : Jerome Lozano
GRADING : POINTMOOV
ART DIRECTOR : Caroline Pauleau