Born within the heart of the mountain, the new Alpenglow concept car is forged from the Alpine elements. Our aim was to create a film that captured the essence of the Alpine spirit, whilst also helping to signify and drive the transition into a new and exciting design direction for the brand.
Alpenglow was designed with both the open road and racetrack in mind. It is a concept car that embodies the design hallmarks of the brand’s upcoming motorsports and production models, as well as its long-term commitment to sustainability.
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