One in five Swedish children can’t swim, despite the fact that they live in a land of lakes that is surrounded by sea. This initiative introduces a group of children who are afraid of the water and uses VR exposure therapy to address their fears.
Through VR, The Swedish Swimming Federation and E.ON introduces the children to three members of the Swedish swim team, who escort them into the water and help them to overcome their fears by taking a virtual plunge.
The film finishes by inviting viewers to go to E.ON’s website to order free VR goggles and find their nearest swimming pool, eon.se/simma
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