To mark the return of football legend Zlatan Ibrahimovich to his hometown for the Champions League match against his old club and create awareness of E.ONs sponsorship – a single (epic) and never before used OOH placement was created – to kick-off a series of well coordinated activities – generating nearly 3,9 million interactions and reaching more than 900 million fans through smart use of bought, earned and social media – in just a few hectic hours – despite restrictions and a limited investment.
It all started with a projection of the letter ‘Z’ on the highest building in Malmö…
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