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吃鸡36计

2022年10月09日 11:10

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2022年，是温氏食品成立的第39周年。为回馈广大消费者的一路支持，温氏综合其产品特性，以“727”谐音“吃啊吃”，打造了首届“温氏727吃啊吃节”，并推广年度系列主推产品——温氏好土鸡。为此，温氏从36个角度围绕产品的优势卖点，产出系列创意视频《吃鸡36计》。以多人群、多场景的趣味吃鸡内容，展现产品美味，撬动消费需求，同时打出节日主张：无论你是谁，无论面对什么事，#就要727#，让温氏的美食成为治愈生活的慰藉。

Celebrating its 39th anniversary, Wens Foodstuff has launched its first-ever” Wens 727 Eat and Eat Day” (“727” rhymes with “eat and eat” in Chinese) to appreciate their customers by offering special deals and to promote Wens Silkie, which is the major product of the year. In the video of “36 Stratagems of Eating Chicken ”, Wens focused on the product benefit from 36 different perspectives under various usage scenarios by diverse users. At the same time, the video also put out the main massage of the campaign which is no matter who you are or what you are doing, always remember 727, let Wens Food provides comfort for you.