As the 2022 NBA global CNY promotional video, this film bears its tasks of advertising. The video keep up closely with the trend by making the meta-universe New Year as a visual point. When the meta universe is on the edge of being destroyed, how to come up with new ideas and meet foreign fans’ appetize, under the very tight budget, the director team faces many difficulties.
The director's own production company is in charge of the execution of the entire case, the client and agent has rendered its utmost trust to director, devoted the complete two months before the Spring Festival. The director has greatly revised the original idea, made famous NBA stars into cartoon virtual characters, and made a large number of high-quality original virtual character and 2D special effects designs, which only show up before on LOL’s final promo. The whole plot is connected by heroine 钟楚曦 Elaine Zhong
, who unveils the easter eggs, presenting a splendid Metaverse Carnival. At last, the case was completed successfully, bring this original design and independent execution pieces of works to the world by Chinese local team.
（For behind-the-scenes design footage, please see additional links）
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