科大讯飞冬奥赞助产品虚拟形象

科大讯飞作为“北京2022年冬奥会和冬残奥会官方自动语音转换与翻译独家供应商”，从台前的赛场、媒体，幕后的会议、运维，处处都有讯飞产品的身影。但是由于智能产品技术复杂，科大讯飞的认知度较低。讯飞想通过建立一个年轻化的虚拟形象，向大众展现讯飞产品的技术及应用场景，并提升<新潮/酷>的形象认知。

“挖掘商业价值，探索影视未来”是金狮奖的立意。科大讯飞通过创建变形金刚虚拟形象，自然展现了讯飞的产品和应用场景。这与金狮奖索所强调的影视表达的商业价值、专业性和创新性不谋而合。

iFLYTEK, as the Official Automated Translation Software Exclusive Supplier of the Beijing 2022 Winter Olympics and Paralympics, the iFLYTEK‘s products can be seen everywhere at this games. But iFLYTEK has a low brand recognition due to the complexity of AI products. iFLYTEK hopes to show our products and application scenarios, and improve recognition of the image of fashions/cool by creating a fashionable virtual image.

“The digging of commercial value and explore the future of film and television dramas” is the Golden Lion Award’s meaning. iFLYTEK showed products and application scenarios by the fashionable virtual image. iFLYTEK happened to coincide with the Golden Lion Award on this point the commercial value, artistic, innovative and profession.