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冬奥微电影《妈妈是冠军》

2022年10月09日 11:10
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谷爱凌、女性生育权等越来越多的女性话题被关注。在3.8妇女节这个节点,作为“北京2022年冬奥会和冬残奥会官方自动语音与转换技术独家供应商”的科大讯飞,想借助冬奥尚存的余温,用微电影《妈妈是冠军》,表达对女性力量的敬意。同时,提高“沟通”这一形象的认知,以此来提升品牌影响力。

“挖掘商业价值,探索影视未来”是金狮奖的立意。在这支微电影里,科大讯飞出现的次数并不频繁。但却扮演了一个极其重要的角色,那就是沟通的媒介。而这个沟通,不光是在剧情中作为语音翻译工具,同时也是母女情感的沟通。讯飞在微电影中既表现了产品的核心功能,又突出品牌价值观。这与金狮奖索所强调的影视表达的商业价值、艺术性、创新性和专业性不谋而合

Nowadays, more and more topics of women has attracted much attention such as Eileen Gu、the reproductive rights and so on. In International Women’s Day is coming, iFLYTEK which is the Official Automated Translation Software Exclusive Supplier of the Beijing 2022 Winter Olympics and Paralympics, hopes to pay respects to the power of woman by micro cinema <Mom Is the Champion> with the help of Winter Olympics, split, improve recognition of the image of ‘communication’ and increase iFLYTEK’s influence.

“The digging of commercial value and explore the future of film and television dramas” is the Golden Lion Award’s meaning. In this micro cinema, the appearance of iFLYTEK is infrequent, but it’s a very important role —— communication media. About this media, iFLYTEK is a translation tools, split, is a bridge of the emotional communication between mom and daughter. In <Mom Is the Champion>, iFLYTEK not only showed the core functions of products, but also improve the recognition of brand value. The point is in sync with the commercial value, artistic, innovative and profession the Golden Lion Award emphasized.
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