科大讯飞冬奥TVC-一封对话世界的邀请函

讯飞品牌作为「人工智能科技领军企业」在普罗大众中具有知名度，但认知度相对较弱。北京冬奥是2022年国内外瞩目的运动盛会。科大讯飞又作为此次冬奥会“官方自动语音转换与翻译独家供应商”，想向大众展现讯飞为冬奥提供的技术及应用场景，提升“沟通无障碍”的认知，并借势提升品牌势能。

“挖掘商业价值，探索影视未来”是金狮奖的立意。影片《一封对话世界的邀请函》，发布于冬奥开幕式前夕。通过意向化的场景和元素打造，将冬奥和各类人群，例如运动员、观众、赛事官员、志愿者…甚至视听障碍人士们都串联起来，自然展现了讯飞赞助冬奥的产品如何运用，以及科技冬奥的魅力。这与金狮奖索所强调的影视表达的商业价值、艺术性、创新性和专业性不谋而合。

iFLYTEK has high-profile as a leading company in artificial intelligence technologies, but the brand recognition is low. The Beijing 2022 Winter Olympics and Paralympics is a biggest sporting event, which has attracted a lot of attention from home and abroad. iFLYTEK is the Official Automated Translation Software Exclusive Supplier of the Beijing 2022 Winter Olympics and Paralympics, and has since aimed to achieve barrier-free communication at the games. In this way, iFLYTEK hopes to show the technology and application scenarios it provided. And improve the image of barrier-free communication.

“The digging of commercial value and explore the future of film and television dramas” is the Golden Lion Award’s meaning. The video ‘an invitation of dialogue with the world’ posted on the eve of the opening ceremony of the Beijing 2022 Winter Olympics and Paralympics. The video connect the Winter Olympics and different people about the games by imagery scenarios and elements, such as athletes, spectators, event officials, volunteers and even cognitive abilities of visual or auditory impaired people. And the video show the way of using the product iFLYTEK provided, and the magic of technological Winter Olympics. iFLYTEK happened to coincide with the Golden Lion Award on this point the commercial value, artistic, innovative and profession.