美的Midea -《用爱融化保护色》

美的，一直致力于让中国大众的生活可以更美的。
这个新年冬天里，不仅是温暖身上的寒冷，同时也能融化内心的寒冷。

中国的新年里，红，代表着喜庆。在熊的世界里，红，却代表着与众不同。我们创作一则故事，一只红色小熊担心异样，用雪把自己涂成白色，最后在「美的空调」以及「熊小美一家IP」的爱与温暖中，「用爱融化保护色」,做回真实自我。为了制作这则都市童话，我们在数字世界里建造了整个都市，包括商店，学校，居民楼，以及性格各异的市民。最后将故事送给在寒冷里需要温暖的大众。

Title “Protective Coloration Melted in Love”
Midea, as a 50-year-old Chinese appliance brand, is dedicated to making the life of people in China more beautiful.

In the winter of the new year, Midea hopes not only can those feeling cold be warmed, but also ice in hearts can be melted.

In the Chinese New Year, red represents festivity, but in the world of bears, red means difference from others. In our story, a red bear worries about its difference, so paints itself white with snow. In the end, in the warmth of “Midea Air Conditioner” and “Midea Family”, its protective coloration is melted in love, and it finds its true self. To produce the urban fairy tale, we have built a whole city in the digital world, including shops, schools, residential buildings and citizens different in characters. Finally, we send this warm message to those who stay in cold.