这是位于德国的两位导演Dorian & Daniel为三星手机产品拍摄的广告短片。该广告短片以小故事的形式呈现。短片一开始用了镜头推进,逐渐把镜头聚焦到一只小蜘蛛上,毛绒绒的蜘蛛长着很多只眼睛,接着跟随着小蜘蛛的视线方向,镜头又对焦到三星的产品广告牌,手机背后的镜头和小蜘蛛的眼睛很相似,让小蜘蛛都误以为是同类。小蜘蛛对其非常喜欢,一年四季目不转睛地盯着那块广告牌,最后广告牌被拆掉了小蜘蛛还很伤心。这时反转来了,小蜘蛛的主人买回了三星的手机,用这个和广告片上一模一样的手机给小蜘蛛拍照,小蜘蛛又重拾快乐。最后屏幕出现一句“Love knows no boundaries”升华了整个短片,爱无边界,引起大家的共鸣,对产品也有了情感联结。
创作团队:
Directors: Dorian&Daniel
Production: Zauberberg Productions
Co-Production: The Mill Berlin
Agency: Leo Burnett
DoP: Hunter Daly
Production Designer: Adrian Cristea
Executive Producer: Juliane Ellrich
Producer: Katja Malinowski
Editor: Jacob Ipsen
Grading: James Bamford
Prop Master: Alexandros Girginer
CG Production: The Mill Berlin
CG Supervisor: Stefan Susemihl, Marta Carbonell Amela
Head of Production: Imogen Pai
CG Producer: Sacha Aurik
2D Lead Artist: Neil Alford
2D Artist: Lonni Wong
3D Artist: Tanjia Ljubimtseva, Giacomo Cavalletti
FX Artist: Roman Hinkel, Volker Heisterberg
Animator: Andreas Rohde, Kariem Saleh
Rigging Artist: George Saavedra, Andreas Graichen
Designer and Matte Painter: Eilis Scally, Jiyoung Lee
Finishing Artist: Jeanette Eiternes
Sound Design / Mix: Antonio D'Ambrosio
Post Producer: Amber Moog und Julian v. Hopffgarten
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