We were tasked with launching Instagram’s newest app, IGTV. A place for vertical content that reimagines the standard 16:9 viewing experience format. We created a series of mini films demonstrating that some of the best content on the internet gets even better in 9:16.
Client: Instagram
Agency: W+K Amsterdam
Creative Director: Thierry Albert, Cal Al-Jorani
Creatives: Cecilia Pignocchi, Andrew Duncan, Cassandre Gouraud
Directors: Pensacola
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