The Kuleshov effect, showing the stages of grief in a breakup via animation.
An “ad inside a music video.” All animation done on iPad. Pushing the limits of what’s possible on FlipaClip, an animation app generally used for TikTok dance videos.
Talent: 
Maren Morris 
Zedd
Teck Sokic
Jason Fransisco 
Production Company: Pulse Films 
DIRECTOR Colin Read
PRESIDENT Davud Karbassioun
EXECUTIVE PRODUCER Nick Fuller
HEAD OF PRODUCTION Clark Farrell
PRODUCER Chris Dodds
PRODUCTION SUPERVISOR Matt Lasseter
COMMERCIAL COORDINATOR Sasha Abed
1ST ASSISTANT DIRECTOR Matt Smith
2ND ASSISTANT DIRECTOR Abby Lee 
CHOREOGRAPHER Amy Gardner
DIRECTOR OF PHOTOGRAPHY Trevor Wineman
1ST ASSISTANT CAMERA Ryan Fuqua
2ND ASSISTANT CAMERA Jimmy Naples
STEADICAM Calvin Falk
DIT Armand Holmes
GAFFER Alex Gordon
BEST BOY ELECTRIC Randy Patterson
ELECTRIC Daniel Vlahos
ELECTRIC Christian Vargas
KEY GRIP Tyler Buchholz
BEST BOY GRIP David Lowe
GRIP Davo Smith
GRIP Jason Hale
PRODUCTION DESIGNER Evaline Wu Huang
ASST ART DIRECTOR Duncan Ragsdale
PROP MASTER Mac Murphee
SET DRESSER Neale Farmer
SET DRESSER Caleb Mirchell
STYLIST Kim Perrett
STYLIST ASSISTANT Carrie Dacre
HAIR Anna Williams
MAKEUP Nichole Marie Lim
VTR Chris Hill
SOUND Mike Figlio
SCRIPT SUPERVISOR Taylor Cole
LOCATION MANAGER Dee Butler
CCO / MEDIC Trish Tallon Blanchard
CCO Assist Jill Caldwell
COVID TESTING COORDINATOR Savannah Rodgers
PRODUCTION ASSISTANT (truck) Kyle Kellermann
PRODUCTION ASSISTANT Alun Rees
PRODUCTION ASSISTANT Asa Dils
PRODUCTION ASSISTANT Les Alford
PRODUCTION ASSISTANT John Mactavish
PRODUCTION ASSISTANT Carson Conder
PRODUCTION ASSISTANT Tyler Bussel
PRODUCTION ASSISTANT Bean Bienert
CRAFT SERVICE Jill Ledbetter
Animation: Scholar 
Design & Animation: Scholar
Creative Director: Will Johnson 
Art Director: Danni Fisher-Shin
Lead: Irma Hasanic 
Chapter Leads: Madison Ellis, Zach Herdman, Amy Wallace
Managing Executive Producer: Kirsten Noll
Executive Producer: Antonio Hardy 
Head of Production: Nicole Smarsh
Sr Producer: Christina Yiallouris
Associate Producer: Nicole Gutzmann
Designers / Cel Animators: Alex Bernas, Jessica Buck, Kiron Robinson, Geo Barnett, Barbara Benas, Dennie Bright, Gerald Ding, Taik Lee, Aivy Nguyen, Lana Simanenkova, Tahj Stover, Camille Vincent, Khylin Woodrow
Flame Artist: Dae Kang
Teaser Editor: Dannette Mehalik
Editorial: Whitehouse
EDITOR Charlie Harvey
ASSISTANT EDITOR Taylor Schwartz
HEAD OF PRODUCTION Annie Maldonado 
Client: Apple 
Creative Director Rob Messeter
Creative Director Mike Crowe 
Creative Simon Pearse
Creative Emmanuel Saint M'leux 
Music Supervisor Jonathan Wellbelove 
Global Advertising Director Juan Reyes Jr 
Advertising Manager Izzy Donaldson 
Brand Director Christine Firth Eagland 
Senior Brand Manager Danielle Fessler
Ad Producer Charlene Sitchon
Head of Video Production Colleen Wellman
Producer Andrew Koningen
Video BA Mayuri Patel
Video BA Jennyvi Chung
Brand Content Manager Michael Robinson
Business Affairs Manager Cory Quinn
Strategy Director Beau Trudel
Brand Project Manager Meghan Hayden
Label: Interscope 
Interscope team Steve Berman
Interscope team Michelle An
Interscope team Shannon Leskowitz
Interscope team Lisa Johnson
Interscope team/BTS Video Brown Bear
Interscope team/BTS Photo Sophia Lauer
Zedd team Paul Rose
Zedd team Dave Rene
Zedd team Tim Smith
Zedd team Seth Prelesnik
Zedd team Ben Slavich
Maren Morris team Janet Weir
Maren Morris team Avery Hannon 
Maren Morris team Jennifer Pepke
Maren Morris team Dallas McVey