There are moments when life seems to become more like a movie than the real thing. Kennedy’s assassination was one of them, branding the world’s collective mind with images of agents in long coats, conspiracies and - sadly - the death of a great man.
Jimi Hendrix’s Voodoo Child takes us along in this sombre animation that brings to life this black-and-white movie times lived by the journalist Matias Prats.
The campaign, created in collaboration with the agency SCPF for the Spanish news channel Antena 3, brings up one important question: what moment defined you the most?
Directed by Juanma Freire
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