We were assigned to develop and execute a concept to accompany SUSE’s IPO with trust-building and interactively thrilling formats to boost the buy-in of employees and the market alike. From what made the brand great, “From a Single line of code we transformed the world”, for SUSE's IPO we developed a virtual projection takeover of the Deutsche Börse Façade in which the innovative strength and open source approach of SUSE was staged and is a teaser for the company's IPO on the Frankfurt Stock Exchange. We shooted with Melissa Di Donato, CEO of SUSE, in a XR Studio where she led through the IPO Keynote and ceremony and appears “virtually” to the Deutsche Börse listing floor.
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