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Change the Ref: The Lost Class (John Lott) (Cannes advertising 2022) (Film category Gold Lion)

2022年06月25日 08:06
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Gun Control in the USA was a prevalent theme at Cannes this year. This is a brilliant expression of the cause that is incredibly impactful. Sometimes you just have to get all of your visual tricks out of the way, and let a powerful story be told.

Advertising for a cause is sometimes considered a low creative bar to clear, as there is emotion implicit in the message. I cannot imagine the message being amplified any clearer or more compellingly than the way it has been produced here.

If you want to know more about entering the creative industries, visit BuddingCreative.com to get a comprehensive overview of the industry as well as real, unbiased guidance to finding your way into a creative career.
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