Gun Control in the USA was a prevalent theme at Cannes this year. This is a brilliant expression of the cause that is incredibly impactful. Sometimes you just have to get all of your visual tricks out of the way, and let a powerful story be told.
Advertising for a cause is sometimes considered a low creative bar to clear, as there is emotion implicit in the message. I cannot imagine the message being amplified any clearer or more compellingly than the way it has been produced here.
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给你分享一个创意灵感：【Change the Ref: The Lost Class (David Keene) (Cannes advertising 2022) (Film category Gold Lion)】http://www.tvcbook.com/video/1137690.html 快去看看吧！
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