宜家：做妈妈的贴心小枕头

宜家新推出的暖心影片讲述了一位小女孩为了安慰经常因工作而烦心的妈妈，悄悄找出家具角落里的硬币，存进小猪存钱罐里，最后贴心地给妈妈买了一个宜家桌面小枕头。
宜家的产品在片中自然地露出，小女孩找硬币时翻找沙发、踩在小板凳上捞鱼缸、买回的一家小枕头以及装枕头的蓝袋子等，在片中并不抢戏，而是很巧妙地衔接了剧情，还展现出家具保护孩子童真的安全属性，温情的剧情加持了产品的舒适性。

Ikea "Piggy Bank" directed by Madeline Clayton
Production Co: @curfew.tv
Director: @madelineclayton_
EPs: @kathrynberk @spencer.dennis @masmif
Producer: @kegansant
DP: @matt_ballard
Editor: @dylanj_edwards
Production Design: @madleehatch
Costume: @abbyeoliver
Original Music: @zak.engel
Color: @julienalary_color
Sound Design/Mix: @rphljls
HMU: @erin.mccarthy.beauty
Agency: Ogilvy
Creative Directors: Sho Matsuzaki & Tom Greenwood
Group Director: Tillie Fell
Account Exec: Jonathan Palmer
Director of Production: Eric Soloway
Senior Business Manager: Deborah Steeg
Producer: Jess Ryle
Mom: @blairebrooks1
Daughter: @skyvaux
Stand In: Aria Sorial
PM: Josh Parkhill
Prod Co-Ord: Conor Hibbler
1st AD: JP
1st AC: @videohate
2nd AC: Toni Sheppy
Loader: Hallie Arias
VTR: Jose Segura
Film Stock: Kodak
Film Processing: Postworks
Sound Mixer: Taylor Roy
Art Director: @stevenkillian
Set Dresser: Tommy Mitchell
Set Dresser: Rachel Marquez
Art PA: Reymundo Solano
Art PA: Arhaan Bulchandan
Wardrobe Assistant: @sorrysprout
Gaffer: Cedric Chung Lau
Best Boy Electric: Steve Siddell
3rd Electric: Julia Gowesky
Genny Op/Swing: Nick Rooney
Key Grip: John Shim
Best Boy Grip: Justin Amorusi
3rd Grip: Ross Phillips
EQ Truck Grip/Swing: Chris Winget
Location Manager: Leroy McCarthy
Medic: Ryan Gray
Covid Coord: April Rosario
PAs: Evan Wilkins, Alan Fernandez, Christine Grobelny, Ryan Oquendo
Truck PAs: Kwamaine Addison, Ross Sloan