Bodega and ASICS capture the magic of refraction with the collaborative GEL-MC PLUS™ shoe, which highlights the spontaneity and positivity that colors can create. Featuring a full spectrum of soft and secondary colors from warm to cool, the GEL-MC PLUS™ shoe showcases a design that isn’t colorful for colors sake but sends good vibes through its coordination, thus establishing the positive energy you need to make the most of Springtime.
And with all this talk about the role of color in expressing creativity, it’s hard to think of a person who can appreciate the goal of this project more than West Coast artist OG Magoo, an airbrush legend who has dedicated his life to color.
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