2021. FCBX
For CES 2021—the leading trade for consumer electronics—we worked with FCBX to craft an online experience. Redefine the Limits invites people to explore the world from the safety of their own home. Narrated by renowned experts, the interactive website presents a five-part journey with visitors as the protagonist. With experiences like capturing Earth from space to a Yellowstone expedition, people discover how they can collaborate using Canon products to push their creative boundaries. We directed and produced all content from scratch—from the CG globe to the live-action footage shot around the world.
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