2021. Harley-Davidson
We produced Harley-Davidson’s first-ever virtual event to announce its 2021 models including Harley’s highly anticipated adventure-touring motorcycle. As part of an integrated production, we created a series of films including the Go Ride trailer, the 26-minute documentary Everything is a Road, and the Pan America reveal starring Game of Thrones’ Jason Momoa. All of this and more could be experienced during a 2-day event we scripted, shot and produced — along with the PanAm and H-D 21 microsites. Through live Q&As, dealers could learn more about each model and access exclusive content after the event to keep excitement high.
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